top of page
Art Project Manager & Art Director Trex M. Cavalli
Cartier 2017
Chinese Valentine’s Day Campaign
Role: Senior Art Director | Client: Cartier | Year: 2017
Role: Senior Art Director
Client:: Cartier
Year: 2017
The campaign contains a mobile ad with a 15-second animated video for the Moments section of WeChat, which guides customers through a landing page towards Cartier WeBoutique. There are also two WeChat push contents also help guide viewers to WeBoutique. With every purchased item, a personalized gift card with recordings uploaded by the customer will be delivered along with the item, further more, five lucky customers will be chosen to experience a helicopter ride with their loved ones for a unique memory of the Chinese valentine’s Day.
WeChat is the dominating communication app in China with 1,1 billion active users and powerful functions to elevate brand image and connect to consumers.
WeBoutique is an online commerce platform within WeChat where items can be bought and delivered through shipping.
Get to know more information through
Landing Page
enter WeBoutique home page
to check on more items
Click on an item for detailed information
Personalize your message
for the gift card after placing an order
Get to know the event through the first sharable
WeChat push content
Get your personalized gift card
and win the couple's helicopter ride
for a special Chinese Valentine's Day memory.
Choose your ideal gift from the second
WeChat push content
bottom of page